Shanghai Yu Jing E-Commerce Co., Ltd was established in year 2019 and created brand LittleDayz Boutique. In June of the same year, the products was launched, and the Company cooperated with well-known brands such as Simple Life Festival, Pizza Hut, Decathlon, SEPHORA,L‘Oreal, etc. to implement the idea.


The Company keeps focusing on woman's outdoor lifestyle. In the past two years, the growth rate of sales revenue has exceeded 100% each year. Because of the high-quality products , materials and qualification, the Company won the top new sports original stores1 in the dark horses list of Tao bao . In 2021, the number of fans group purchases increased by more than 500%

There are over 6 strategic cooperation factories since 2018 which jointly developed and designed pure cotton picnic mats, tents, curtains, and other household products. At present, more than 250,000 pieces have been produced and sold.

In year 2021, the Company began to cooperate with Disney in the project. The products and qualifications developed by the company were recognized by Disney and officially launched to the market in 2022.